Aight, listen up, fam. Real talk. This ain't a drill. We back in this cost of living CRUNCH, and it's gettin' real out here in the UK. These cats at PwC just dropped a report, and it's lookin' grim. Folks stressin', straight up. That consumer confidence? Yeah, it's takin' a DIVE. We talkin' 'bout folks worried 'bout that bread, plain and simple.

This PwC survey, they be checkin' how people feel 'bout spendin' and if they even GOT any bread to spend. April numbers? Straight TRASH. We at -13, man. That's down from -1 back in January. Last time it was this low was back in 2023, y'all remember that BS.

They polled 2,068 people, and almost 90%? Worried 'bout the struggle, the come up is real!! Almost 80% plannin' to cut back spendin'. Peeps ain't buyin' nothin' but the ESSENTIALS, ya feel me? And get this – more folks than EVER are plannin' on ditchin' the car! That gas price hit hard and they only going 12% to 24%. That gas price be on some other ish.

This dude, Sam Waller, at PwC UK (fancy name, I know) said that costs be risin', so folks is holdin' back. He also be sayin it will get even worse. Like, WHAT?! He claimin that energy and food prices goin' up later in the year. Fam, we barely holdin' on NOW!

GfK, another crew of number crunchers, sayin' the SAME THING. Confidence low, lower than my pockets after payday. And the Bank of England? They straight-up said that prices will get HIGHER thanks to that mess out in the Middle East. SMH.

Office for National Statistics (ONS) – the cats that keep track of all the numbers – sayin' inflation is at 3.3%. Yeah, RIGHT. That's what THEY say. Walk in the supermarket and tell me inflation ain't DOUBLE that! Straight BS.

This mess ain't just a UK thing, neither. Stateside is dealin' with the same struggle. This a GLOBAL thing, yo. Something ain't right. This ain't just some random bad luck. This is SYSTEMATIC, ya dig?

Now, I see hospitality tryin' to bank on the World Cup. Good luck with that. Some peeps try stayin local and doing a staycation but it is still not affordable.

And don't even get me STARTED on jobs. That KPMG crew said people ain't gettin' hired full-time. Cause who wants to hire people when the whole economy is upside down?!?

So, yeah. We in the struggle. It's REAL. Don't let these cats fool you with the fancy words. Stay woke, stay strong, and look out for your community. We gotta ride this out TOGETHER.